IT may have happened in Nowhereville – aka Mojave, California – but the fall-out from a Ford dealership radio ad in this Ã¼ber-Christian enclave is fast becoming a growing embarrassment for the Ford Motor Company around the world.
Here’s the sorry tale, gleaned from The Underground Unbeliever:
A while back the Kieffe & Sons Ford dealership decided to have a pop at atheists in an offensive ad broadcast on a local radio station, The Quake.
This is the message Kieffe & Sons had for potential customers:
Did you know that there are people in this country who want prayer out of schools, â€˜Under God’ out of the Pledge, and â€˜In God We Trust’ to be taken off our money?
But did you know that 86 percent of Americans say they believe in God? Since we all know that 86 out of every 100 of us are Christians, who believe in God, we at Kieffe & Sons Ford wonder why we don’t tell the other 14 percent to sit down and shut up.
I guess I just offended 14 percent of the people who are listening to this message. Well, if that is the case then I say that’s tough, this is America folks, it’s called free speech. None of us at Kieffe & Sons Ford is afraid to speak out. Kieffe & Sons Ford on Sierra Highway in Mojave and Rosamond, if we don’t see you today, by the grace of God, we’ll be here tomorrow.
The words of Mr Kieffe are now rebounding throughout the internet, with outraged atheists vowing to boycott Ford products.
This is what Anna Lemma, creator of The Undergound Unbeliever declared:
Well, Mr Kieffe, you won’t be seeing me either today or tomorrow. And you certainly won’t be seeing my money.
What an asshole. It seems that he is for free speech for himself and his majority, but the rest of us 14 percent are second class citizens who need to â€˜sit down and shut up.’
And she offered a new version of the ad. “After all, â€˜it’s called free speech.’”
Did you know that there are people in this country who are assholes that want to shove their religion in everyone’s faces? â€¦
And she gave this advice to Kieffe & his sons:
We at the Freethinker urge readers of this post to contact Kieffe & Sons and POLITELY explain why their ad was so offensive, and so damaging to the Ford brand. Here are their addresses:
Kieffe & Sons Ford
16400 Sierra Highway
Mojave, CA 93501
Phone: (661) 824-2477
FAX: (661) 824-2801
Kieffe & Sons Ford
2985 Sierra Highway
Rosamond, CA 93560
Phone: (661) 256-2811
FAX: (661) 256-2743
E-mail at firstname.lastname@example.org
Hat tip: Freethinker subscriber Denis Watkins.
UPDATE (May 29, 16.00): Well, well, well, would you believe it? Rick Kieffe – in the face of a barrage of calls and emails from around the world – not all of them cordial – has apologised for his company’s disgraceful ad.
He insisted that he does not remember approving the ad, which he said was written by his longtime advertising writer and producer in Oklahoma.
It’s just something that went by us. We’re obviously sorry that it offends a given segment who identifies themselves as atheist.
Kieffe said he has received “an incredible amount” of calls from people as far away as Australia and England, most, but not all of them, from “very articulate, nice people.”
Some of them just call and just use four-letter words real fast and then just hang up.