They really thought they’d cracked it – but Christians are now left with egg on their faces

EARLIER this month the media made much of the news that large supermarket chains had buckled under pressure from Christians and were going to stock a religiously themed chocolate egg packaged to peddle the lie that Easter is all about Jesus.

Christians were cock-a-hoop after the Bishop of Hereford, the Rt Revd Anthony Priddis, orchestrated a lobbying campaign targeting companies such as Tesco and Sainsbury’s. They were urged to consider stocking “meaningful” eggs.

Priddis told shoppers to complain to their local supermarket if they could not find the £3.99 egg – which is the only one to mention Jesus on the box.

Earlier, in 2010, the Archbishop of York, Dr John Sentamu,  used his Easter sermon to voice alarm after research suggested that millions of children had no idea about the meaning of “the main Christian festival” – which isn’t a Christian festival at all, rather one that had been purloined from the pagans.

Easter is all about Jesus. Allegedly.

Easter is all about Jesus. Allegedly.

One poll even found that one in three children thought that it was the “Easter bunny’s birthday”.

Sentamu even used a joint appearance at a public round-table event with one supermarket chief to repeatedly order him to stock the eggs. The Anglican bishops of Oxford, Chelmsford and Aston also joined in,  as did the Roman Catholic Archbishop of Southwark, the Most Rev Peter Smith.

Last year churchgoers also plagued Tesco’s customer service phone line, demanding that the eggs be stocked.

When it was announced that pester power had eventually won the day, Priddis said:

The response from Tesco, Morrisons and the Coop has been particularly encouraging. I am sure Sainsbury and Waitrose will also discover real demand for an egg explaining the religious understanding of Easter on the box and which supports charitable projects. I encourage shoppers to hunt out a Real Easter Egg and complain if they are not being stocked.

But yesterday it was reported that the supermarkets – refusing to believe that “Christianity sells” – have placed such “pitifully low orders” that the Meaningful Chocolate Company, which makes the eggs, faces selling to some stores at a loss.

David Marshall, boss of the Meaningful Chocolate Company, ruefully said:

For such low quantities we run the risk of selling at a loss. One supermarket said they were very worried this egg would not be liked by people and would cause problems.

Hat tip: BarrieJohn

59 responses to “They really thought they’d cracked it – but Christians are now left with egg on their faces”

  1. barriejohn says:

    Christians are unbelievably devious – “Wise as serpents and harmless as serpents” (sic), of course. These people use breakdancing displays as a means of preaching their fundamentalist claptrap in American schools*:

    I remember groups like this being allowed into school when I was teaching. The gullibility of some headteachers knows no bounds!

    (*See their other videos on YouTube.)

  2. JohnMWhite says:

    @Lucy1 – at a Catholic school and at a Catholic church, we were always told that was the connection with eggs. That is why people do Easter egg rolls, to simulate the rock rolling away from the tomb when Jesus rose from the dead.

  3. barfly says:

    I work in morrissons and had a look around today no christian eater eggs non of my colleges i asked ad seen any nor ad they been asked or any Unortunately or me tey tougt I was going religious on them.

  4. Brian Jordan says:

    Interesting link, about halal chocolate. It seems that it’s ok to eat cheese made with calf rennet and things using flavours dissolved in alcohol. Likewise shellac, although I don’t know what the problem with insect secretions is supposed to be. Anyway, it just goes to show that some of this “bad” stuff can be eaten when it suits. It looks as though some zealots and their fellow-travellers are being over picky.

    As for Easter eggs – have a look at the 154 entries on Tesco’s web site – commercial madness to try to break into such an overcrowded market unless you think you have something really special to offer. Oh…

  5. Talitha says:

    “Does anyone know what has happened to Sister Talitha & co?”

    Barriejohn, we are still very much here praying for your eternal Souls.
    Pastor Deacon Fred is on a hiatus in the Middle East with other Creation Scientists looking for the bones of the talking snake. Sadly, he hasn’t been heard from for some time.

    Easter has nothing to do with Egg-laying Bunnies.

    Easter is the time to celebrate and remember how our Saviour suffered unspeakable temporary pain, died a temporary death, then arose on the third day having miraculously washed away all of our sins*. We cannot thank Him enough for that.

    *Certain conditions apply, see the fine print of the Holy KJV1611 Bible for complete details. No Saviours were actually harmed in the redemption of your soul, as being God Almighty would neccessarily mitigate any pain or destruction of flesh.

  6. barriejohn says:

    Sister Talitha: I am so pleased to hear that you and your friends are still making known God’s Good News (and visiting this site) in these days of aggressive secularism (The Lord’s Coming is very near – Hallelujah!). When you do make contact again with Pastor Deacon Fred, perhaps you would like to put him in touch with Dr Mastropaolo (careful with that name!), as he will no doubt be in a position to furnish the good doctor (of kinesiology – I looked him up) with the requisite proof that the Book of Genesis does, indeed, provide an historical record of past events. The Lord obviously guided you to this site again today – Praise His Holy Name!

  7. barriejohn says:

    JamesB: That video is one of the best! I have added my comment:

    Very good. I am an ex-evangelical old git myself, and it did strike me when reading the Bible as a young man that the writers had not quite grasped the idea that time did not exist before God created the universe, but, of course, that couldn’t be the case, as their words are the inerrant truth!

    How can a spiritual being who exists outside of time and space interact with the universe in the way that the Biblical writers claim? That only works if you think he is a sort of superhuman being who inhabits the same dimensions as us, but Christians constantly tell us that we are wrong to see him that way. They just can’t see the impossibility and illogicality of their assertions.

  8. barriejohn says:

    Here we go again:

    Why doesn’t Ann Widdecomb ever volunteer for this sort of thing? That I WOULD watch!