OVERALL, it’s the “pro-gay/anti traditional marriage” corporate policies of the four big “A” that have led to their inclusion as “bad eggs” in the 2013 Faith Driven Consumer Christmas Guide, which proclaims that exists as a guide for:
The emerging and economically powerful $1.75 trillion Faith Driven Consumer market segment, which consists of 46 million Americans who are actively seeking to do business with companies that respect their worldview and welcome them into the rainbow of diversity.
And how should companies like Apple and Amex, and also Adidas and Nike improve their showing in future lists? Why, ditching their own “rainbows of diversity” and ape companies like the four-star Footlocker which:
Directly partners with a mission organization to spread God’s love, grace, mercy and compassion. Its tilt toward the biblical understanding on sexuality, marriage and family is encouraging given the intense pressure companies face today from activists promoting the homosexual, bisexual and transgender political and socialagenda. Moving forward, we hope Foot Locker will use the word ‘Christmas’ in its seasonal promotions.
The one-star Nike, on the other hand:
Is one of the most vocal corporate advocates for abortion in America. It also fully embraces the homosexual, bisexual and transgender political and social agenda in the workplace and beyond, and advocates for same-sex marriage – creating a PAC fund to donate $280,000 to the current effort in Oregon to redefine the institution away from the nat ural and traditional male-female paradigm. Nike does not use the word “Christmas” in its seasonal promotions.
Apple, also worthy of only one star, is offensive to discerning Christian buyers because it:
Vocally supports same-sex marriage, actively donated to efforts to defeat Proposition 8 in California and caved in to pressure from small groups of homosexual and transgender activists and their allies by removing previously approved, faith-based apps supporting natural and traditional sexuality, marriage and family.
Here, Apple showed a high level of insensitivity toward a much larger market of Christian consumers and needs to take active steps to rebuild a relationship with those who hold to a biblical worldview and values system.
Beyond this, Apple promotes Internet pornography and was listed as one of the ‘Top Ten Worst Advertisers’ in 2012 by the Parents Television Council.
But, but … that should make it more popular among US faith-heads as conservative Christians, according to a 2009 study, have a great appetite for porn:
Those states that do consume the most porn tend to be more conservative and religious than states with lower levels of consumption.
Muslims too are also heavily into pornography, particularly bestiality. Google, the world’s most popular Internet search engine, has found in a survey that mostly Muslim states seek access to sex-related websites and Pakistan tops the list. It also comes in at No 1 as the country most searching for piggy and donkey porn.
American Express is given a wee pat on the head over its decision “to refuse funds for recurring purchases of pornography”, but:
Its strong support for the homosexual, bisexual and transgender political agenda conflicts with biblical teaching on sexuality, marriage and family. Moreover, its support of organizations that directly support abortion is a serious concern – as is its reluctance to use the word “Christmas” in its seasonal promotions despite the fact that it profits greatly from the holiday.
Finally, Abercrombie and Fitch is to be avoided like the the plague because:
While [it] is strongly committed to philanthropy, corporate responsibility, environmental stewardship and ethically sourced products, its highly sexualized focus on the “cool and popular” kids – branded around highly inappropriate, exploitative and homoerotic advertising – is shocking and offensive to many Faith Driven Consumers.
A&F’s full embrace of the political and social goals of the homosexual, bisexual and transgender movement – including same-sex marriage – also points to a corporate worldview that is at odds with the Bible. Finally, A&F does not use the word “Christmas” in its seasonal promotions.
Hat tip: Ivan