Nun but the brave!

Nun but the brave!

Italian clothing chain Rosso di Sera is standing its ground over a billboard in Naples featuring a praying bare-breasted nun.

Despite shrieks of “blasphemy”, the company – according to this report – denied it was deliberately intended to offend and that it would only remove the advert if it was forced to do so by a national advertising disciplinary body.

The “blasphemy row” erupted after the billboard was erected ahead of a visit to Naples on March 21 by Pope Francis.

In a statement, a company spokesman said:

We recognise that we have made a strong marketing choice but there was no intent to blaspheme. Trivialising the act of prayer was not the intention in any way.

Considerably less brave is Ikea, the world’s largest furniture retailer, which announced that it is halting the publication its online magazine, Family Live, in Russia for fear of violating the country’s homophobic law banning the promotion of same-sex relationships.


In a Russian language statement, the Swedish store said:

We understand that some publications in our magazine can be considered as propaganda.

The law passed in 2013 bans the promotion of “non-traditional sexual relations” to people under the age of 18.

Hat tip: BarrieJohn (poster report) and Marcus Robinson

14 responses to “Nun but the brave!”

  1. Daz says:

    Looks like she dropped the habit…

  2. 1859 says:

    And the Russian orthodox church is sucking Putin’s balls…

  3. John says:

    Is it just me or have the jeans been photoshopped on to that picture..?

  4. Trevor Blake says:

    Does the act of prayer require further trivialization, or is it ineffective enough in itself?apparently the later as prayer is not effective in removing this billboard or achieving any other magical effect, ever, at any time, in any religion, in all of human history.

  5. L.Long says:

    For one thing her breasts are not bare, they are covered as much as they would be in an Italian swimsuit. But the religious are so sex obsessed that if a bare ankle sets them off, imagine what the bottom of some other fatty tissue will do!!!!!
    Or are they just shocked over the thought that nuns might have breasts???

  6. Barry Duke says:

    Time to introduce a black female preacher who spreads the Word of God with her boobies all but visible. A YouTube video of the lady in full flow has unfortunately been yanked.

  7. Robster says:

    It’s the fiftieth anniversary of the “Sound of Music”, the movie that single handedly painted those choosing the nun like life in a reasonably positive manner. Nuns have a poor reputation, silly, deluded women who know no better, women that recognise they have nothing of value to offer society or their friends and choose to lock themselves away in silly clothing and dark spaces. The retailer’s marketing campaign can help remove the air of misguided mystery surrounding the nun fraternity and put them where they belong, a place of scorn and derision. These are women that have chosen to spend their lives terrorising children in institutional environments while pretending (like that infamous mother Teresa) to be doing good while doing nothing. What a waste of space and lives.

  8. barriejohn says:

    Shouldn’t President Putin be prosecuted himself?

    No – it’s not another of those embarrassing bare-chested photographs, but an equally embarrassing “lumberjack” pose (cue Monty Python). I wonder whether he also sports suspenders and a bra?

  9. barriejohn says:

    Barry: Your link seems to be broken. Could you possibly be referring to Atishoo Emanuel, who is way out ahead of other female preachers whom I have come across?

  10. barriejohn says:

    YouTube seem to have boobed. They missed this one:

  11. gegsieline says:

    Whatever they were advertising they got it right. Putin is turning out to be an asset for Ikea, I wonder what he thinks about the nun after pussy riot.

  12. Barry Duke says:

    That’s the lady, BarrieJohn (link’s fixed now).

  13. jay says:

    You contrast Rosso de Sera with Ikea but their positions are not that different. RS explicitly said they’d remove it if required be law, Ikea was directly faced with law. Now civil disobedience has its place but it’s usually done on an individual level, and in places like Russia, a business will simply be shut down.

    Civil disobedience works on an individual level (and then only when facing a government that has some potential sense of embarrassment). If you’re running a business, either you play by the local rules or you get fined or shut down.

    Some years back, in the US, clothing chain Abercrombie and Fitch was hit in several districts with ‘distributing pornography to minors’ because of playful references to sexuality in their catalogs. They wound up having to censor them pretty heavily.

  14. Marky Mark says:

    I would have paid more attention in CCD had the nuns wore that outfit…