UK buyers don’t want religious Easter Eggs
Religious leaders in the UK cannot get it through their thick skulls that supermarket customers simply have no stomach for Easter eggs with a religious message.
Sainsbury’s, Asda and Co-op realise this, but by choosing not to stocking the things this year they stand accused of having an “anti-Christian agenda”.
One chain asked “What has Easter got to do with the church?” according to the makers of The Real Easter Egg, which includes a leaflet telling the story of Christ’s mythical resurrection.
In 2013, Faith in Food (yes, really), gleefully reported that two major British supermarkets – Sainsbury and Tesco – had “cracked” under pressure and had begun selling religious-themed Easter eggs for the first time.
Initially the stores rejected the idea of stocking the Fairtrade chocolate eggs, produced by The Meaningful Chocolate Company but after being pestered by customers and clerics they finally relented.
The Bishop of Hereford, the Rt Revd Anthony Priddis, above, was quoted as saying:
I wrote to the supermarkets last year encouraging them to stock The Real Easter Egg. I am delighted they have taken the challenge seriously. The response from Tesco, Morrisons and the Co-op has been particularly encouraging.
I am sure Sainsbury and Waitrose will also discover real demand for an egg explaining the religious understanding of Easter on the box and which supports charitable projects. I encourage shoppers to hunt out a Real Easter Egg and complain if they are not being stocked.
Well, having bowed to pressure and given religious Easter eggs shelf space where they just attracted dust and scornful glances from punters , the supermarkets did what any business would do with a crap product: they decided not to repeat their mistake.
But religious leaders like the former Archbishop of Canterbury, George Carey, above, are insistent that this is a reflection of bias against Christianity.
According to this report, Carey insisted that rival chocolate eggs, featuring favourite characters such as Star Wars baddie Darth Vader, were:
Rubbish. These Easter eggs that have nothing to do with Easter, all they are trying to do is get more money out of people. They have no meaning. I think it shows ignorance on the part of these supermarkets.
By not offering an alternative to secular Easter eggs they are really undermining the real message of Easter. It saddens me because we are living in a land that is completely losing contact with its religious roots and is out of touch with the Christian message.
The Christian-themed egg was launched by the Archbishop of York, John Sentamu, in 2010. He has also urged the supermarket giants to change their minds.
David Marshall, the head of the Meaningful Chocolate Company, said the supermarkets appeared biased against a “proven seller”.
We do wonder at times if there is an anti-Christian agenda from some of our supermarkets who just keep turning it down. It is as if some feel Christianity is politically incorrect or the Easter story, which mentions Jesus, might put people off.
One buyer asked us what Easter had got to do with the church, while another simply said, ‘I don’t think this is a credible product’ and asked us to leave.
Back in 2013, when the supermarkets agreed to give religious Easter eggs a trial, Marshall said:
Our aim is to change the Easter egg market forever by making it more spiritual, more generous and more faithful.
Meanwhile the Co-op also blamed “poor sales of the Real Easter Egg in previous years”.
And Asda insisted it had not been approached to sell the eggs this year – a claim denied by the Meaningful Chocolate Company.
Hat tip: Angela K