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Pirelli and the Catholic Church light up Brazilian monument

Pirelli and the Catholic Church light up Brazilian monument

My first thought on seeing the picture above was ‘Jesus … Christ the Redeemer has gone all gay!’

But the rainbow effect had nothing to do with gay rights; the colours projected this week onto the famous Rio de Janeiro monument represent the Italian flag.

This little caper was initiated by the famous Pirelli tyre company in collaboration with the Archdiocese of Rio de Janeiro to mark of the visit to Brazil of Italian Prime Minister Matteo Renzi.

Renzi himself threw the switch that bathed Jesus in the green, white and red lights of the the Italian tricolore,

Pirelli, present in Brazil for 87 years, has been preserving and maintaining the Christ the Redeemer of Corcovado, as well as operating “social projects” related to the monument since 2014.

After financing the restoration of the monument two years ago, due to damage caused by lightning strikes, this year, Pirelli reaffirmed its relationship to Brazil and the city of Rio de Janeiro by joining in a safety project related to the area where Christ the Redeemer stands.

Nature has a more dramatic way of lighting up the monument, as this 2014 photo shows

Nature has a more dramatic way of lighting up the monument, as this 2014 photo shows

Pirelli has also launched a digital platform with the Archdiocese of Rio de Janeiro to highlight:

Projects and actions of goodwill spontaneously done by Brazilians for their community.

The site includes an exclusive virtual tour of the monument, 360° views of the city and a 24 hour time-lapse of the landscape. It’s really quite impressive.

8 responses to “Pirelli and the Catholic Church light up Brazilian monument”

  1. Broga says:

    Gawd, I’m glad I am not Brazil. Unless it was deep in a patch of the rainforest that hasn’t yet been logged.

  2. Trevor Blake says:

    “I still say a church steeple with a lightning rod on top shows a lack of confidence.” – Doug McLeod

  3. Broga says:

    Christ the redeemer could begin by helping the great many of his flock in Brazil who are sunk in poverty and choking on their own sewage.

  4. Marcus says:

    Pirelli and the Catlicks are to be commended on putting their resources into such a useful venture. So much better than squandering cash on, say, birth control and AIDS proprammes, education and poverty reduction.

  5. Brummie says:

    5 balls on a semi-circular wire above his head and he could become the biggest juggler in the world.

  6. L.Long says:

    Let cheer for a failed preacher whose claim to fame is a phoney death!

  7. 1859 says:

    I wonder what those non-christian athletes and visitors must think at this pseudo-christianisation of the Olympics?

    And anyway, I wonder what sort of an athlete christ would have entered as? The shot put? The high jump? Ahhh well, I guess we’ll never know…

  8. Laura Roberts says:

    Handball? 😉